The #1 Thing You Need to Know about Websites that Sell for You
Selling services online is a great way to make a living but your first DIY website can only take you so far.
A lot of my clients start out DIYing their design (or having their friend or cousin design their site) and I get it, it makes sense. Until you know you’ve got clients booking your services, spending money on design can wait. Unless you’re in the rare position where you are certain your business idea is going to be profitable from the get-go, it makes sense to save your money and DIY your design. But there’s only so far that design can take you.
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Just like how you’re an expert and have spent years learning your trade, growing your skills and upping your expertise level, the same is true with design.
Designers also spend years and thousands of dollars to grow our skills, stay on top of industry trends and over time become experts at what we do.
So when your business is ready, it’s time to ditch the DIY and go pro with your website design. Your time is better spent in your zone of genius, helping your clients. It makes sense to bring on a designer whose zone of genius is designing Squarespace websites that are strategic and client-focused.
In order for your site to function as a salesperson, you need goals and strategy. Sorry, but a pretty website won’t attract clients to you like magic. You need a plan. And a great web designer can walk you through the process with ease, start to finish.
The biggest mistake I see people making is not taking the time upfront to figure out what you want your website to accomplish and how you plan to achieve the goal.
For example, if you’re trying to get more client leads, more email sign-ups or more comments on your blog posts, how are you going to accomplish that goal? A professional Squarespace website designer can help you figure out what steps you need to take to reach your goals.
To start, you want to think about/map out what makes the most sense to a potential new client in order to build trust and confidence in you and get them ready to become a client by designing your site around the steps it takes to get them there.
When you design your website around your client’s needs and your business goals, you now have a clear way forward in order to help your clients move through your website, they find helpful information, build trust with you and understand how you can help them.
Tangible benefits of planning your site around your clients' needs and your business's goals
- Your site uses language that appeals directly to your dream clients
- There’s a clear map to take your potential client leads to actual clients
- You separate yourself from your competition, so it’s easy for potential clients to see how you’re different and why they should hire you
- You have measurable business goals for your site so you can track what’s working and what’s not
- You get dream client inquiries left and right
- You love your super-simple-to-maintain website
- Your business looks and feels legit
- Overwhelm and stress are distant memories
- You raise your rates
Is your website helping you achieve your business goals? Take a few minutes to check-in with your goals. Once you’ve got them top of mind, check out your website from your dream client's perspective.
- Are your pages simple, clear and effective at leading them from brand new site visitor to dream client ready to buy?
- What are some easy things you could do to improve your website?
Things like making sure you’ve got a valuable opt-in freebie front and center on your homepage and a clear call to action on each page that directs your visitor towards your end goal are great places to start.
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