5 Myths about Websites that Attract Clients
There’s so much information about websites on the internet, it can be overwhelming to make decisions at times. When a major player in your industry says you must use this tool to succeed but you’re already using another, should you switch? Are you missing out on some great secret to success? You proceed to a few of your (many) facebook groups and ask what everyone else is using to confirm whether you need to jump on the latest, greatest thing. Sound familiar?
I know I’ve thrown up my hands in frustration a few times at tech, tools and even which planner to use. Who else has tried the bullet journal method, My Shining Year and the Desire Map planner – all in the same year?! I digress.
With so much competing information out there, I thought I’d take the time to address 5 of the most common myths related to effective, client-attracting websites for businesses that sell services online. So let’s dive in!
If you'd prefer to watch a short high-level overview of this post, watch the video just below. And continue reading for tips on how to fix any issues you may have related to the myths as well as access your FREE in-depth website guide.
A pretty, informational brochure type website is enough
Sorry (#not sorry), but it’s just not good enough anymore. Websites need to do some heavy lifting in order to help you sell your services online. And just sitting there looking pretty won’t get your services booked out with clients.
THE FIX: Take some time to set goals for your website. What are your business’ goals, how can your site help you reach them?
You don’t need a brand to have an effective website
While you can definitely create a website without branding in place, by default, you’re creating a brand without putting any thought into it. And without thought and intention, you’re branding will likely be harmful. Yep, by not branding you are branding and what you’re saying to your potential clients might not be what you’d like to be saying.
Good Design is so simple. That’s what makes it so complicated. — Paul Rand
By not intentionally branding, you will likely come across as scattered, confusing, unprofessional and untrustworthy – yuck! Being untrustworthy is not at all what you want to be considered when trying to sell online.
THE FIX: If you need help with branding or to better understand why it’s important, check out this post I wrote just for you.
Everyone is my client so my website should market to everyone
Say what?! Um, no, everyone is not your client and trust me, you don’t want everyone to be your client. This is such a hot topic for newer business owners. I get it, it can feel like you’re cutting yourself off from a huge pool of potential clients by defining one dream client but to try and market to everyone means you actually market to no one.
You end up sounding too generic and your potential dream clients can’t tell if they should hire you or not. I’m not saying that you won’t attract more than just your particular dream client because you very likely will.
More people than just your ideal dream client will relate to your business but please don’t shoot yourself in the foot before you even start by trying to say everyone is your client.
By narrowing down and focusing on one person you can help, you can speak more directly to her and appeal directly to her issues, and then build trust and with her so she feels like 1. You get her and 2. She’s found the perfect person to help solve her problems.
THE FIX: Think of who your past clients have been? Are there commonalities between them? Spend some time thinking about who you’d love to work with if given the chance. Are there any qualities of your ideal client in your past clients? How could you appeal more directly to your ideal client?
I have a brand so my website just needs to use my branding to be effective
If your website just uses your branding and you expect that to be enough to attract and convert your dream clients you’ll be very unhappy with the result. Using your branding on your website is a step in the right direction but without an action plan for your website to follow, your site won’t be effective in attracting your dream clients and letting them know they’ve landed in the perfect place to solve their problems.
THE FIX: List the goals for your website and map out how your clients can go from landing on your site to signing up for your list or booking a service. Make your site simple and easy to get from point A to point B and be sure to direct your clients through the 'getting to know you' process.
My website is up and running, now I’m done and on to the next thing
Well, as a business owner you will definitely be moving on your list of next things to do once you launch your site but you can’t ignore your site and expect it to generate results without tracking your data.
When you determine your goals, you need to include metrics too. Having concrete items to measure will be instrumental in determining whether all your hard work has paid off (so you can celebrate) and where you can improve. Websites are never done per say, they are a work in process. There’s always room for improvement and steps to take to keep moving forward.
THE FIX: Based on your goals, what are the metrics you should be tracking to monitor your progress? Put reminders in your calendar and create a spreadsheet to track your results.
If you’re ready to to attract more clients to your website, I’ve got an awesome, FREE, 10-page guide that goes over how to design a strategic, goal-driven, client-delighting website that works as your 24-hour salesperson. Click the button below to grab your free copy!
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