I’m a graphic designer and the founder of The Qurious Effect.
For years, my work grew through referrals — supporting nonprofits and mission-driven organizations with complex ideas and important messages to share. Along the way, I saw how much responsibility people carry when they’re asked to make meaningful work visible — especially women.
After becoming a mother and moving through a long season of self-doubt, something shifted. I realized my work wasn’t just about design — it was about helping women feel grounded, supported, and understood as their ideas took shape.
Today, I partner with women ensuring their visual presence reflects their level — so what we create reflects the quality of what they’re building, and finally feels like them.
My approach
I don’t start with templates or trends.
I start by listening — to what you’re trying to say, what matters to you, and what your work needs to hold.
I’ve learned that the most meaningful work often begins by creating alignment before execution — before anyone is asked to decide or commit.
My role is to act as a creative interpreter. I help translate layered, evolved ideas into design that feels clear, cohesive, and complete — without rushing the process or asking you to have everything figured out first.
The result isn’t just good design.
It’s relief.
It’s momentum.
And it’s the confidence of seeing your ideas reflected back clearly.
Who I work best with
I work best with women who:
Feel their work has outgrown how it’s presented
Care deeply about the quality of what they put into the world
Want a thoughtful design process — not a rushed handoff or DIY situation
If you’re curious whether working together would feel like a good fit, the best place to start is a Curiosity Call —
a calm, no-pressure conversation to talk through what you’re working on and where your work is now
Want to know a little more about me?
BY NATURE, I’M A CURIOUS EXPLORER.
When I was a child, my grandfather would prepare for my visits by hiding M&M’s around his house. The moment I arrived, I’d dash inside to find them. Once the last one was discovered (and eaten), I’d sit with him and listen to his stories. He was a gifted storyteller — and I was an eager listener.
Those traits have stayed with me. I’m deeply curious, and I know how to listen for what matters. Today, those qualities shape how I work as a graphic designer.
I begin by listening closely — asking thoughtful questions and paying attention to what you’re trying to say, even when it’s still forming. This early part of the process is intentional and focused, designed to draw clarity out of your ideas without requiring you to have everything figured out.
From there, I take the work forward. I explore, interpret, and translate what I’ve heard into clear, cohesive design — handling the details, decisions, and execution so you don’t have to manage the process yourself.
The result is work that feels aligned and complete — and a process that feels supportive, steady, and relieving.
On a personal note, I share reflections on creativity, identity, and midlife transitions in The In-Between Edit on Substack. You can explore that writing here.
My clients
My clients come from a variety of industries but they all have something in common. They value a collaborative partnership and working with a designer who communicates effectively and completes projects on time, on budget and on point.
The Qurious Effect leads to happy clients that return time and again.
Some of the organizations and founders I’ve worked with include:
The Aspen Institute · Bezos Family Foundation · Nina Lafuente
Clutter Free by Chloe · The Safina Center · Yoga with K2
A few things that matter to me
I live in Santa Barbara with my husband and son.
Being outside every day keeps me grounded.
I believe clarity is a form of care.
I do my best work when there’s space to listen.