Winter Words

Event Marketing Materials & Series Program | printed publication design + Print advertising design

Aspen Words is a longtime Aspen, Colorado non-profit and host of the annual Winter Words, a series of five author events held in Aspen each ski season. 2019’s series sold out 4 of 5 events with authors at the height of their careers – from a Pulitzer Prize winner, to a journalist on the frontlines of the #MeToo movement and a rock climber setting records on the world’s toughest climbs. To spread the word and build interest for the series as well as thank sponsors and donors, I design a poster, large series postcard, half-page series ad, five individual event ads, email marketing image and a series program that’s printed and handed out at each event. The year’s look is carried through all pieces and there’s an overarching event brand that changes subtly from year to year to keep things fresh. Using an overarching brand from year to year builds recognition for the series while being a way for the organization to save money on the design. The subtle changes to the design add an individual spark to each annual series.

Aspen Words is Colorado's oldest literary organization, dedicated to encouraging writers, inspiring readers, and connecting people through the power of stories.