Rock Canyon Coffee Roasters had a logo when they reached out for branding help, but it was time to take their logo to the next level. While his original logo attempted to elicit a sense of history with a serif font and simple, graphic illustration of a sun and river canyon, it didn’t quite take the viewer where Craig wanted them to go. We chose to swap out the business name font to a simple, friendly font with a strong historical note that would hold up in reverse on a dark background and balance with the striking artwork.
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